Generali: A spatial identity project alone is not enough: an open and collaborative model is needed.
The Challenge: Redefining the Identity and Ways of Working In 2016, Generali needed to redefine its brand image and align it with its transformation project focused on ways of working. To do this, the project started with an in-depth analysis of Generali’s brand image and identity. Based on this analysis, a new catalogue of spaces […]
Navantia: A Space to Drive Strategic Transformation
The Challenge: Supporting Navantia in its Strategic Transformation through Ways of Working and Space. The industry is undergoing a continuous evolution, where we have shifted from automating processes to fostering a collaborative relationship between humans and machines, focusing on enhancing human capabilities rather than replacing them. https://vimeo.com/640178680/77c14a9e64%20%20 The Challenge: Supporting Navantia in its Strategic Transformation […]
The transformation of the BEUMER Group’s Innovation Hub
In September 2022, BEUMER Group embarked on a significant transformation project aimed at optimizing New Ways of Working. The company developed a flexible work environment to meet their operational needs through both an architectural shift and change management support. Pax: 20 M2: 400 Sector: Intralogistic Systems Location: Germany Year: 2023 People Organization Spaces The transformation […]
Moving from several subcultures within the organisation to one large, unified culture
The Challenge: Unifying Cultures and Breaking Silos The pharmaceutical company Esteve faced a significant challenge: the need to transform diverse subcultures within its organisation into a unified, collaborative culture. You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data […]
Baker: Pioneering ways of working. The first lawyers without an office.
The Challenge: responding to a very complex environment In 2017, the Madrid-based law firm Baker McKenzie undertook a comprehensive review of its operations to better understand their impact on both client and employee experiences. You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that […]
TELEFÓNICA IoT: Company experience with spatial impact
The Challenge: Integrating the employee and customer experience into a cohesive whole. In 2016, Telefónica established a division focused on the development and distribution of IoT solutions through the company’s internal sales channels. These new products needed to be effectively communicated to the sales force to be able to attract potential customers and meet the […]
CEPSA: HADI, Transformation from Inside Out
The Challenge: Transforming the Work Culture in Record Time In 2013, Cepsa faced a bold challenge: to transform its ways of working in less than a year by leveraging the move to a new space, the Fóster Tower in Madrid. You are currently viewing a placeholder content from Vimeo. To access the actual content, click […]
INDRA: Transformation from the Core
The Challenge: Evolving to an Agile and Collaborative Culture Indra, an innovator in information technology, defence systems and consulting, faced a critical challenge: transforming its organisational culture and ways of working to adapt to agile methodologies. Indra’s vision was to create an environment where its employees could collaborate more effectively and from anywhere within its […]
EUROP ASSISTANT: Reflecting Professional Collaboration
Europ Assistance, a leading assistance services company, decided to transform the leadership floor of its Madrid office to more effectively reflect the brand’s innovative, fresh and cutting-edge values. The goal was to create an environment that would inspire and facilitate collaboration, while maintaining the flexibility and adaptability needed in a modern space. To achieve this […]
bicg 2024 -1999 Looking Backwards
In 1997, a few years before founding bicg in 1999, I was working at the German Fraunhofer IAO institute in Stuttgart when, collaborating in the launch of the Office21 research project, we presented our vision of what we believed would happen in the coming decades in the world of work, which was summarised as follows: […]
