The Challenge: Transforming the Work Culture in Record Time
In 2013, Cepsa faced a bold challenge: to transform its ways of working in less than a year by leveraging the move to a new space, the Fóster Tower in Madrid.
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More InformationCEPSA: HADI, Transformation from Inside Out
The Challenge: Transforming the Work Culture in Record Time
In 2013, Cepsa faced a bold challenge: to transform its ways of working in less than a year by leveraging the move to a new space, the Fóster Tower in Madrid. The company’s senior management, led by the CEO and the Hadi project management, was firmly committed to this ambitious goal. Their conviction in the viability of the change, accompanied by courageous and sensible decisions, was key to publicly endorsing the transformation and driving it forward successfully.
Pax: 1800
M2: 27.600m2
Sector: Energy/Industrial
Location: Madrid
Year: 2013
The Solution: Momentum and Commitment at Every Step
The Hadi project was more than a move or a change of space; it was a unique adventure that mobilised the entire organization. Thanks to the commitment and responsibility of the project management, each step taken became the precursor to an even more ambitious one, benefiting both the people and the company.
Bicg supported Cepsa in this transformation by helping to conceive a work model that could be translated into a new spatial concept in which to be more collaborative, more efficient, more flexible and less hierarchical.
A crucial factor in this transformation was the mobilization and involvement of Cepsa’s professionals through the change ambassadors. These internal leaders played a vital role in defining the company’s new reality, ensuring that every aspect of the project was aligned with Cepsa’s vision.
The Results: A New Cepsa, a New Working Model
The success of the project lies in Cepsa’s ability to create a coherent connection between people, technology, processes and workspaces. This comprehensive transformation has resulted in a company that is not only firmly committed to its employees but has also become a place where professionals want to be and where many others aspire to belong.
- Paper was reduced to 1 linear meter per person.
- A new flexible working policy was implemented.
- 0 private offices.
- Digitalisation of processes.
- No allocation of workspaces.
- Progressively reduced the need for m2 derived from the hybrid model and the use of space,
- Global participation in communication and change initiatives,
Conclusion: A Bright Future Based on Transformation
Cepsa’s transformation project not only achieved its objectives in record time, but also laid the foundations for a solid and sustainable future. After this first project, Cepsa, in collaboration with bicg, took this working model to its regional offices and finally to the refineries, adapting the model to an industrial environment.
