Schlagwort: Generali

Generali: A spatial identity project alone is not enough: an open and collaborative model is needed.

The Challenge: Redefining the Identity and Ways of Working In 2016, Generali needed to redefine its brand image and align it with its transformation project focused on ways of working. To do this, the project started with an in-depth analysis of Generali’s brand image and identity. Based on this analysis, a new catalogue of spaces […]