{"id":8146,"date":"2024-09-24T19:16:48","date_gmt":"2024-09-24T17:16:48","guid":{"rendered":"https:\/\/bicg.com\/generali-a-spatial-identity-project-alone-is-not-enough-an-open-and-collaborative-model-is-needed\/"},"modified":"2024-10-10T19:01:23","modified_gmt":"2024-10-10T17:01:23","slug":"generali-a-spatial-identity-project-alone-is-not-enough-an-open-and-collaborative-model-is-needed","status":"publish","type":"post","link":"https:\/\/bicg.com\/fr\/generali-a-spatial-identity-project-alone-is-not-enough-an-open-and-collaborative-model-is-needed\/","title":{"rendered":"Generali: A spatial identity project alone is not enough: an open and collaborative model is needed."},"content":{"rendered":"\t\t
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Generali: A spatial identity project alone is not enough: an open and collaborative model is needed.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Challenge: Redefining the Identity and Ways of Working<\/strong><\/p>\n

In 2016, Generali needed to redefine its brand image and align it with its transformation project focused on ways of working. To do this, the project started with an in-depth analysis of Generali’s brand image and identity. Based on this analysis, a new catalogue of spaces focused on the New Ways of Working was created for the entire Generali group. The main objective was not only to give the space a new identity, but also to shift the way of working towards a more open and collaborative model. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pax: 1.400<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M2: 19.000<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sector: Finance<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Location: Madrid\/Bacerlona<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Year: 2016<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Solution: A Space that Reflects Generali’s New Identity<\/strong><\/p>\n

The core concept of Generali’s new identity, represented by the \u2018stripe\u2019, was materialised in various shapes, elements and details throughout the offices.<\/p>\n

The office design was a mix of different types of spaces created to meet the diverse needs of professionals. It included a large meeting room and smaller collaboration rooms in various configurations, all equipped with writable walls and easily accessible connectivity screens. In addition, think tanks were incorporated for concentration work, telephone calls or individual video conferencing. <\/p>\n

Near the entrance was the \u00ab\u00a0gravity point,\u00a0\u00bb a versatile space designed to promote collaboration and interaction. This area housed essentials like printers and vending machines, as well as personal lockers, facilitating organization and access. <\/p>\n

Results: A Space that Encourages Collaboration and Innovation<\/strong><\/p>\n

The project not only succeeded in creating a space with a renewed identity consistent with the Generali brand, but also drove a significant change in the way of working, towards a more collaborative and open model. The presence of the \u2018stripe\u2019 in the design of the space symbolises and reinforces this new identity. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conclusion: Generali, a Modern and Collaborative Work Environment<\/strong><\/p>\n

Generali managed not only to redefine the identity of its Madrid office, but also to promote a work environment that fosters collaboration, innovation and adaptability to the needs of its employees. This project is a clear example of how a well-designed space can transform a company’s work culture. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Challenge: Redefining the Identity and Ways of Working In 2016, Generali needed to redefine its brand image and align it with its transformation project focused on ways of working. To do this, the project started with an in-depth analysis of Generali’s brand image and identity. Based on this analysis, a new catalogue of spaces […]<\/p>\n","protected":false},"author":1,"featured_media":7161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,89,87,88],"tags":[188],"class_list":["post-8146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-fr","category-espaces","category-iberia-fr","category-personnes-et-organisation","tag-generali-fr"],"_links":{"self":[{"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/posts\/8146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/comments?post=8146"}],"version-history":[{"count":1,"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/posts\/8146\/revisions"}],"predecessor-version":[{"id":8147,"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/posts\/8146\/revisions\/8147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/media\/7161"}],"wp:attachment":[{"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/media?parent=8146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/categories?post=8146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bicg.com\/fr\/wp-json\/wp\/v2\/tags?post=8146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}