{"id":8132,"date":"2024-09-30T22:01:28","date_gmt":"2024-09-30T20:01:28","guid":{"rendered":"https:\/\/bicg.com\/hdi-seguros-the-cultural-transformation-of-hdi-insurance-company-and-the-relocation-of-its-headquarters-across-the-32-mexican-states\/"},"modified":"2024-10-10T18:54:33","modified_gmt":"2024-10-10T16:54:33","slug":"hdi-seguros-the-cultural-transformation-of-hdi-insurance-company-and-the-relocation-of-its-headquarters-across-the-32-mexican-states","status":"publish","type":"post","link":"https:\/\/bicg.com\/fr\/hdi-seguros-the-cultural-transformation-of-hdi-insurance-company-and-the-relocation-of-its-headquarters-across-the-32-mexican-states\/","title":{"rendered":"HDI Seguros: The cultural transformation of HDI Insurance Company and the relocation of its headquarters across the 32 Mexican states."},"content":{"rendered":"\t\t
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HDI Seguros: The cultural transformation of HDI Insurance Company and the relocation of its headquarters across the 32 Mexican states.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Challenge: A necessary transformation in Mexican territory<\/strong><\/p>\n

HDI has been undergoing a cultural transformation for several years. In 2018, HDI Insurance Company and bicg began collaborating on a new working model, as well as on their new spaces for the Corporate Campus based in Le\u00f3n, Guanajuato, Mexico. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pax: 1.500<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M2: 13.900<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sector: Insurance<\/span><\/span>
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Location: Mexico (5 sites of the country) <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Year: 2019<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCommunication<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Solution: The expansion of the new culture across the 32 states <\/span><\/b> <\/span><\/p>\n

In 2019, the Alebrije Project was fully launched. As is well known in Mexican culture, an Alebrije is an imaginary animal that combines the best characteristics and abilities of various animals, creating a single entity with the finest skills and strengths to achieve its goals. This three-year project focused on cultural transformation and a new <\/span>mindset<\/span><\/i> for the organisation\u2019s employees through the evolution of the Alebrije, which served as the concept and communication campaign for the project.
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The new work culture expanded across all 32 states of Mexico through 1,500 employees and the creation and standardisation of a strategy based on the co-design of innovative initiatives.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At the same time, HDI’s expansion and the renewal of its headquarters required an ambitious project, which led to the creation of the Supernova Project.<\/p>\n

Supernova is a strategy of both operational and people accompaniment.<\/p>\n

It aims to guide all employees towards their new workplace, offering assistance before, during, and after the relocation of a facility, and reinforcing Alebrije with an express preparation period of up to five months to fully utilise all the new features of the new office. This has currently been implemented in the cities of Monterrey, Puebla, Guadalajara, and Mexico City. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The keys to success: comprehensive analysis and change management office<\/strong><\/p>\n

Conducting a thorough analysis was essential to understand all the different groups within the company, as well as establishing a Change Management Office (CMO) from which the implementation of the new model was structured across all locations.<\/p>\n

The creation of a CMO\u2014providing a detailed framework of phases, timelines, responsibilities, and so on\u2014was beneficial in applying the methodology in waves across the various territories of Mexico throughout the four-year duration of the project.<\/p>\n

The results: monitoring as a key factor for project efficiency<\/strong><\/p>\n

With the relocation of the headquarters, the objective is to ensure that the process is carried out efficiently and effectively, minimising potential risks and disruptions to business operations. On the operational level, bicg supports actions to ensure that employees feel supported and can effectively adapt to their new work environment, minimising resistance, giving them a voice, and reducing any negative impact on their wellbeing and productivity. <\/p>\n

Here are some indicators:<\/p>\n