In mid-2023, Urbaser finds itself undergoing a profound transformation, driven by its business context, which directly impacts its culture and, consequently, its work organisation. As a company focused on environmental solutions, it needs to “lead by example” and seek work models and methods that align with its purpose: “Making circularity real.”

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Urbaser: a new working ecosystem to accompany the environmental solutions company’s transformation

In mid-2023, Urbaser finds itself undergoing a profound transformation, driven by its business context, which directly impacts its culture and, consequently, its work organisation. As a company focused on environmental solutions, it needs to “lead by example” and seek work models and methods that align with its purpose: “Making circularity real.” This has led them to question whether their current way of working and the space they have is the most suitable for their activities.

Madrid, Spain

M²: 2.736 m² (usable area)

Sector: Circular solutions

Year: 2024

Following a cultural, technological, spatial, and work dynamics diagnosis, a model and specific requirements were defined to find a new location to support their transformation, meeting all of the company’s needs while improving the quality of life for its people.

The levers aimed to be activated with this new location were:

  • Agility: Enhancing the organisation’s efficiency, optimisation, and flexibility to meet business needs.
  • Unity: Facing cultural changes together as one team, avoiding silos and barriers, and fostering collaboration between departments.
  • Attractiveness: Creating an employee experience that makes Urbaser an attractive company to work for.
  • Sustainability: Developing a work model that aligns with the company’s purpose.

The Aqua building was chosen for their new offices.

Following the signing of the lease, a comprehensive renovation was carried out in record time—three months—to adapt the space to the needs of the teams. The organisation was also supported in preparing for new ways of working:

  • Disappearance of allocated private space (offices).
  • Elimination of fixed posts, and allocation of “neighbourhoods” of work according to departments.
  • New guidelines for coexistence.
  • Paperless and digitisation of the way of working.
  • Digitisation of processes resulting in new IT tools.
  • Implementation of Hyteams tool for team synchronization.
  • Evolution of hybrid work…

With this ambitious challenge, at bicg, we carried out this turnkey project where we coordinated, drove, and supported each line of action, stitching together disciplines and managing collective change.

The results were soon evident, as the organization transitioned from being spread across various buildings with small floors to consolidating into one and a half floors. This consolidation increased interaction between departments and streamlined communication among teams.

Other indicators of success were:

  • The model chosen for the design of the space favoured the reduction of the useful surface area required by up to 63%, which implies a saving of approximately €500,000/year in terms of supplies, maintenance, security, cleaning and other concepts derived from the savings in surface area.
  • Paper printing in the new building was reduced by 79% compared to the previous way of working.
  • The company’s perception of the available technology improved, especially in relation to meeting rooms and collaboration tools.
  • 79% of the professionals surveyed highlighted positively the closeness of their colleagues and other areas.
  • Also, employees’ perception of their line managers’ positive attitude towards flexibility and work-life balance improved after the move.