Organisational transformation: leadership, culture and the future of work

A conversation that rethinks how we lead and work in an environment shaped by uncertainty and the rise of AI.

In this episode of the Jenoir Leadership Podcast, Alejandra Martínez Boluda, Managing Director of BICG, offers a clear and thought-provoking insight into the transformation of work. She challenges the traditional debate about returning to the office and proposes a more strategic perspective: it is not about where we work, but how we design spaces that foster creativity, productivity and collaboration.

Alejandra highlights the essential role of leadership in uncertain environments, emphasising that clarity, empathy and adaptability are critical skills. She places particular focus on middle managers, whom she defines as key players in driving cultural change within organisations.

The episode also introduces Liquid Real Estate, a new approach to creating flexible work environments that dynamically adapt to people’s needs through technology. Furthermore, it explores how AI and automation are redefining the future of work, elevating the value of human capabilities and the importance of linking the employee experience with the customer experience.