Liquid Real Estate™:
Turning Spaces into Living Systems
Liquid Real Estate™ (LRE) is an AI-powered workplace solution that transforms corporate real estate into a dynamic, adaptive system.
It redefines how space is understood, activated, and managed—turning workplaces into evolving ecosystems aligned with real-time business needs.
LRE makes space intelligent and alive, continuously optimising the human-space relationship to boost collaboration, efficiency, and employee experience.
It acts as a continuous decision-making and improvement system, powered by AI and real-time data. Rather than static layouts or periodic redesigns, LRE enables workplaces to adapt every day—evolving alongside the people and strategies they support.
The New Workplace Challenges: Why Static Space Fails
Today’s workplaces are under pressure from rapid shifts in business models, employee expectations, and hybrid work dynamics. Yet many office spaces remain static—designed for a world that no longer exists.
Liquid Real Estate™ addresses the core challenges organisations face:
Lack of adaptability inside structures
Traditional offices are rigid, unable to evolve with changing team structures, work styles, or strategic priorities.
Inefficient space use and overspending
A large portion of corporate real estate is underutilised, leading to unnecessary costs and wasted potential.
People & environment misalignment
Employees often work in spaces that hinder rather than enhance collaboration, focus, and well-being.
LRE turns these problems into opportunities—activating real estate as a dynamic, human-centered asset that evolves with organisational needs and maximises value.
FLOW: The Human Core of Liquid Real Estate™
At the heart of Liquid Real Estate™ is FLOW—a human-centered model that ensures the workplace continuously supports people, not just business operations.
F is for Flexibility
The letter F stands for Flexibility—the ability to work with ease, not just within your functional team but also across departments, without space becoming a barrier to interaction or collaboration. In a fluid environment, flexibility reshapes our experience of space, technology, and time.
It means multiplying the types of workspaces both inside and outside the office, allowing for exchange and adaptability as needs evolve. It also means leveraging technology to create transparent, interconnected environments and offering more freedom in how people manage their time.
Organizationally, it’s about building structures that respond to people’s needs, not the other way around. Flexibility is about making work fit you.
L is for Learning
The L is for Learning—both individual and collective. It’s about shaping a workplace where things are constantly happening, where people are part of the action and simultaneously growing, both professionally and personally.
Learning isn’t just about formal training linked to career development plans. It’s also about what happens in the moment: informal learning, cross-functional exchange, inspiration sparked through talks, events, and tailored learning experiences.
Technology is a key ally in this process, helping to structure and enhance learning through employee apps, notifications, gamified modules, and personalised content. The L is about learning that happens while you work, not apart from it.
O is for Openness
The O represents Openness—openness to society and a commitment to building a workplace that plays an active role in shaping the world around it.
It means being part of a broader ecosystem, where the company takes a leading role in engaging with its community and opening its doors to stakeholders. It’s about creating spaces where clients and collaborators are not only welcome but inspired to learn, connect, and co-create. It also means fostering social awareness and building alliances with associations and organizations that drive inclusive initiatives.
The O is about being a hub of activity and giving back to society what it gives us every day.
W is for Well-being
The W stands for Wellbeing—a holistic approach to health that brings together both mental and physical wellness.
True wellbeing at work means cultivating an environment that supports a real balance between personal and professional life. It’s about offering initiatives that help ease stress and prevent emotional burnout. Space plays a key role here, with environments designed to reduce fatigue and encourage connection. And it also calls for rethinking work models across all levels of the organization to truly put people at the center.
When well-being is a priority, everything else aligns more naturally.
By embedding FLOW into the core of LRE, organisations transform the workplace from a static setting into a living ecosystem that grows, flexes, and evolves with its people.
The Liquid Real Estate™ Manifesto: A New Era for Workspaces
Liquid Real Estate™ is more than a technological innovation—it is a shift in mindset about how we value and manage space. Historically, corporate real estate has been treated as a static, depreciating asset: something to acquire, occupy, and eventually replace. LRE challenges that model, proposing instead that real estate is a living system—an active driver of business agility, cultural cohesion, and human experience. The LRE Manifesto is built on four convictions:
Liquid Real Estate™ turns corporate real estate from a cost centre into a strategic, adaptable asset that supports business transformation, innovation, and sustainable growth.
How Liquid Real Estate™ Works
Data Capture
LRE collects real-time information from workplace usage patterns, team dynamics, and business activities—providing a living snapshot of how space is actually used, not how it was planned.
Generative AI Analysis
Through generative AI, LRE processes complex data sets to detect patterns, identify inefficiencies, and anticipate evolving needs.
Continuous Spatial Recommendations
Instead of relying on periodic redesigns, LRE delivers ongoing spatial insights—suggesting real-time adaptations to optimise usage, collaboration, and well-being.
Flexible Integration
LRE integrates seamlessly with existing workplace management systems (such as CAFM, IWMS, or workplace apps) or can operate via Hyteams, BICG’s own workplace intelligence platform.
Activation and Subscription Model
Deployment begins with a consultancy phase to activate the adaptive model (diagnosis + setup) and continues via a flexible subscription—ensuring continuous performance without disruption.
Proven Results & Legitimacy
Liquid Real Estate™ is not theoretical—it is a field-proven solution already delivering measurable impact across industries and continents.
Key outcomes achieved with LRE:
Adaptive layouts and spaces designed around real needs foster stronger
By aligning real estate footprint to actual usage patterns, organisations eliminate waste and improve efficiency.
Dynamic environments, human-centered design, and responsive spaces contribute to higher well being and engagement.
Workplaces that adapt to employees; evolving needs create loyalty, attract top talent, and strengthen cultural identity.
BICG’s track record: 25 years & 500 projects delivered
With over 25 years of experience, more than 500 transformation projects delivered, and a presence across Europe and LATAM, BICG brings not just vision—but real- world execution capability to the table.
LRE is the evolution of this expertise: a solution built from decades of understanding how people, technology, and space must work together to drive business success.
Ready to evolve?
Workplace strategy must move from fixed assets to living, adaptable systems.
Liquid Real Estate™ is how you make that shift real.
- Activate your workplace as a strategic, evolving asset.
- Connect people, culture, and space in real time.
- Drive operational efficiency, human well-being, and business agility—simultaneously.
Whether you already have workplace technology in place (CAFM, IWMS, workplace apps) or you are starting your evolution journey, LRE adapts to your environment—and elevates it. The future is dynamic. Your workplace should be too.
