Juan Manuel de la Nuez.
International expert in communication, branding and advertisment
Iñaki Lozano Ehlers.
BICG – CEO & Managing Director
In this series of videos, Juan Manuel de La Nuez, International expert in communication, branding and advertising, and Iñaki Lozano, CEO of BICG, talk about the challenges that companies currently face in terms of corporate culture and its communication.
In these talks, the two experts review issues such as how to align corporate values and professionals, the importance of coherence between what a company says and what it shows it does and, finally, why today it is more important than ever to work on these issues and do so immediately.