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Connecting and promoting corporate culture among professionals and clients

Juan Manuel de la Nuez.
International expert in communication, branding and advertisment
Iñaki Lozano Ehlers.
BICG – CEO & Managing Director

In this series of videos, Juan Manuel de La Nuez, International expert in communication, branding and advertising, and Iñaki Lozano, CEO of BICG, talk about the challenges that companies currently face in terms of corporate culture and its communication.

In these talks, the two experts review issues such as how to align corporate values and professionals, the importance of coherence between what a company says and what it shows it does and, finally, why today it is more important than ever to work on these issues and do so immediately.

01: Connecting corporate values and professionals
02: Do what you tell, show how you do it
03: Make your move with your people and clients today
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